CardLeverage Brand Guide
Unlisted reference for partners, ad managers, and content creators working with the CardLeverage brand. Questions: hello@cardleverage.com.
Story
CardLeverage is for heavy credit card users who actually play the game — tracking 5/24, Amex velocity, annual-fee ROI, and churn windows across an entire household wallet. We built it because every existing tool either sells affiliate cards (NerdWallet, TPG) or tracks points without surfacing the rules that decide approvals (MaxRewards, AwardWallet). CardLeverage is the rules + the tracker + the encrypted vault in one place.
Values
- Educator, not salesperson. No hype, no affiliate pitch, no pushing applications.
- Privacy as a feature.Encrypted vault, audit logs, reveal-on-demand. We're a personal vault, not a data broker.
- Personalized math. Everything ranks against your own wallet, spend profile, entities, and velocity — not a generic article.
Color palette
Typography
All monetary figures use font-variant-numeric: tabular-nums so columns align pixel-perfect. Body copy runs on the native sans stack.
Voice
YES: blunt, specific, math-backed. "Apply for Ink Preferred next — it sits outside 5/24 and the $900 SUB nets $805 after the $95 AF."
NO: hype words, vague enthusiasm, salesperson voice. "The amazing Ink Preferred is a game-changing card you'll love!"
Digital specs
- Logo SVG: geometric card stack, 3-tone emerald, rounded 4px radius.
- Favicon: same mark transparent bg, tested down to 16×16.
- OG image: 1200×630, dark surface #0b1220, mark top-left, brand name + tagline.
- Apple touch icon: 180×180 PNG on near-black.
- Social avatar: 512×512 PNG on near-black.
Contact
hello@cardleverage.com · cardleverage.com · San Clemente, CA